UPI transactions and Payment success

UPI transactions and Payment success

Designed and launched features to make UPI payments on CRED smoother, driving growth and retention for India’s 5th largest UPI payments app.
CRED / 2024
Redesigned payment success and reward redemption experiences across multiple lines of businesses to make payment experiences on CRED feel faster and superior. Built features like contact pinning and fluid transaction history for seamless peer to peer payments.
Collaborators
Nandini Gangal
Ranjith Nair
Sayan Sengupta

Contact pinning and transaction history

Contact pinning and transaction history

Designed an intuitive feature where users can long-press a contact bubble to pin their favourite contacts for quick access to make frequent UPI payments. Easily view transaction history to seamlessly revisit past payments before making a new one.
01/03
Leveraging smart insights, we curated and presented the user’s most frequent contacts, offering a one-click pinning experience for faster access. Designed a fluid interaction that elegantly integrates the amount entry screen with transaction history, making peer-to-peer payments on CRED — effortless, personal, and just a tap away.

Payment success across lines of businesses

Payment success across lines of businesses

We’ve reimagined payment processing to make it faster, smoother, and more delightful, delivering a unified and memorable payment success experience across CRED.
02/03
Designed a scalable framework to seamlessly account metadata and touch points for all lines of businesses, driving impact at scale. Crafted an engaging payment experience where success feels intuitive and rewarding, with every detail building anticipation as the green appears.

Reward claim and redemption experience

Reward claim and redemption experience

After payment success, users claim their reward instantly or by playing a game, tailored to their payment type. Designed the redemption experience that immediately showcases users’ winnings and suggests the next best actions driving engagement and fostering retention.
03/03
Created a journey that flows seamlessly, offering a gratifying experience that highlights users’ lifetime earnings. It’s an engaging, interactive experience with the dynamic hero carousel built for seamlessly holding versatile action cards that are personalised for the user’s.
After thought - I believe meaningful motion led narratives on products are needed to shape experiences that feel fast yet delightful. Would love to mention the motion design team at CRED added magic to this experience with their craft and brilliant engineering teams at CRED built these ideas as product experiences.
If you liked this you would also like —
Smart Statements and Recent Spends
Using AR technology for immersive storytelling
Copy right © shivani 2025 ツ