Shivani Matlapudi

Product designer

Shivani Matlapudi

Product designer

I work independently with early stage start ups as a founding designer. I craft experiences, think deeply about the user interface, how it looks, feels and behaves.


I like art, technology and crazy ambitious ideas. Previously at CRED & frog.

work

maybe tetris was trying to teach us that if we fit in, we disappear. It explains a lot about our relationship with conformity and misfits in the world.



essays

maybe tetris was trying to teach us that if we fit in, we disappear. It explains a lot about our relationship with conformity and misfits in the world.



experiments

I believe

In an era of abundance, the way to craft truly great products is through great taste and storytelling. Taste manifests as a combination of history, design and experiences that create emotional resonance. This belief guides my work and as a creative thinker, I focus on making technology feel humane.

Experience

Independent Designer / Aug 2025 - Present
Working with early stage teams as a founding designer. Designing AI image generation tools, design system, and visual design for Onton - an AI search engine for e-commerce.

CRED / Aug 2023 - Aug 2025 / Full time

Crafting user-centric fintech experiences, specialising in credit card management, UPI payments  and innovative product development (0-1). Shipping features across lines of businesses to solve for growth and retention.

frog / Jan - Jun 2023 / Internship

Generative research & experience design for application of wearable technology to assist children with ADHD self-regulate. Designed an enterprise product to optimize resource utilization and allocation for improved efficiency within the organization.

Features, talks & more

Featured in Creative Gaga magazine

Speaker at After office hours event

Speaker at Designare's event

Judge for Lollypop Designathon

Judge for Swift Bangalore hackathon

Guest lecturer at NMIMS

Podcast Lemon lessons

Podcast Fin One by Angel One

Member of Femme type foundry

Beyond design, you’ll find me running at sunrise, sketching, and geeking out over board games. I also love cooking, almost as much as I love eating. Here is my resume. If you’re a founder seeking a design wizard or someone with exciting opportunities to build something great together, let’s talk shivanimatlapudi.work@gmail.com

Get in touch

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