Riffle was gearing up for launch, and I focused on designing the experience around sharing what you create. The goal was to make sharing music feel native to how people already share online and with each other, introducing both a social and functional layer that could drive engagement, discovery, and organic growth.
Client
Designed a flexible sharing experience that lets artists share a drop at any stage, from an early work in progress to a finished piece, with friends, collaborators, or their audience. Timeline-based commenting makes feedback more contextual, allowing people to leave notes directly on specific moments in a published piece.
Created a simpler sharing model across key use cases, including sharing music, opening a board for collaboration, and exporting a piece. The UX makes it clear what qualifies as a drop while giving users the flexibility to continue editing an existing drop or create a new one.
Creating a drop is a way for artists to give their music its own identity and context, turning a track or stack into a more expressive, shareable experience. The publishing moment is treated as a moment of celebration, with an orchestrated animation leading into a visual selection that lets artists choose cover art that matches the mood of their music.
The experience then extends beyond the track itself. Artists can add a personal note and photos to share the story, process, or context behind the music, making each drop feel more like a piece of their world. Drops can hold anything from a single track to a collection of tracks, giving artists the flexibility to shape how their work is experienced and shared.
Designed the Artist Pass as an onboarding collectible that makes signing up feel special. Designed to be a social flex even before creating music, giving users something worth sharing across their socials and creating an early product-led growth loop.
Extended this sharing-first approach across the product by designing ways for people to discover drops, listen to music from other artists, and experience lyrics on mobile. Rather than treating sharing as a single-song action, the experience turns each drop into a richer entry point into Riffle, bringing people from a shared piece of music into the wider product and its community.
Working on creation tools for other creatives has been incredibly fun, with far more nuance than I imagined. Riffle’s founders, Anurag and Deo, are deeply passionate about music, and that passion genuinely seeps into how the product is shaped. I also got to work alongside Anushka Sundaresh, one of my close friend who's Riffle’s founding designer. She’s built so many insanely cool things at Riffle, and getting to bounce ideas off and jam was really fun. More than anything, this project reminded me how much the people you work with shape the way you work. There’s something infectious about being around people who deeply care about what they’re building. I want more of that energy around me.